The involvement of the WEB is extremely important throughout the marketing cycle, and for each stage there are specific, profitable and practical actions to achieve the expected objectives.
With the internet, brands and products have freedom and unique interaction in a medium that consolidates itself as one of the main communication channels. Campaigns can have different objectives, such as increasing brand awareness, generating experimentation, providing more detailed information about products and services, creating its own database for specific actions with qualified goals, which only the internet is capable of achieving with absolute precision. . Reduce marketing costs by substituting part of the investment in other media for investment in online media, conduct research to find out your consumer satisfaction index, generate traffic on your website, create communities around your product, identify consumer interests and trends in market through pilot actions with a low level of dispersion and total interactivity, generate traffic in physical stores, increasing sales through exclusive promotions and discounts available to Internet users.
Some studies carried out by PROVSUL based on results released by research institutes for the area of electronic commerce and marketing, we highlight some of the main points addressed by these researches which we think it necessary to state them for a better understanding, solidification and credibility of what we intend as “consultancy and assistance” in a WEB environment.
» Audience guarantee
» Immediate response to purchase stimulus
» Optimization of campaigns in real time
» Simplified and agile exchange of material
» Complete and accurate reporting on campaigns
» Registration generation
» Ability to customize communication
As the number of internet users and internet consumption grows, so does the amount invested in advertising to influence these consumers.
The internet also grows in importance when compared to other media. The percentage value of funds invested in the internet in relation to total advertising investments increases year by year.
These investments are justified when we consider that the online advertisement, in addition to being able to influence the behavior of consumers also outside the network, is the only one that can convert into immediate sales.
Among all media, the internet has the highest percentage of expected budget increase. Most of the resources will come from the migration of traditional media budgets.
Online investments increase more than in other means. The internet has also been gaining on traditional media in terms of time spent by users searching for information, increasing the impact of the internet on other media in the context of competition for user time.
That the internet is, more than ever, the “frontier” of business, there is no doubt.
In the last 10 years, virtual retail grew approximately 62% while conventional retail grew only 6%.
Today, anyone in the world can find out about a company with just one click. But with so many sites working, how can your page be seen, read and recognized by consumers?
This is one of the biggest challenges.
For experts, simply being on the air is not enough. Sites in the “business card” model, which gather basic information about the company and its products, end up being ignored by e-consumers. The watchword is “interaction”.
Recent surveys by the Brazilian Internet Steering Committee indicate that approximately 81.6% of Brazilians over 10 years old have access to the internet at home. Another important point of the survey, according to the IBGE, is the data on connection types. Mobile broadband today is 81.2% and fixed broadband is 77.9%. The proportion of users who have both types of connection is 59.2%. Contrary to popular belief, the WEB is not dominated by teenagers, but by people over 30, with purchasing power and desire to consume.
At least 27.5% of Brazilians carry out research on the internet with the aim of purchasing and from this universe, 49.2% carry out the business digitally.
Investment in digital marketing is a reality and should be part of the strategic plan of any company that wants to leverage its business or keep it at the top.
We highlight below six key points for websites that compete for customer attention:
» Target audience and what they want from your company on the internet
» Ability to be found
» Usability
» Intelligence on the internet
» Interactivity
» Maintenance
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